Project 003-134 | 2017
They New York
minimal sneakers inspired by
architecture, art & design
Client : They New York
Industry : Fashion
Inspired by Japanese minimalism and Bauhaus architecture, siblings Jack and Angela founded THEY New York as a response to continuing the family legacy of footwear manufacturing and creating quality leather sneakers without sacrificing comfort for design. The unique colorblocking and geometric design demanded the creation of a patented seamless construction of each handmade pair. Each pair may appear deceivingly simple to create, but in reality it is the fruition of multiple trial and errors that led to the final product, boasting in its immense comfort and original design.
Brand Identity Design
Art Direction
E-commerce Web Design
Digital Marketing
Brand Retail Strategy
Product Development
Production Sourcing
Market Research
Latest Press Featured: Away Magazine, Minimalissimo, GQ Taiwan
Let’s work on something together.
Email us at info@theynewyork.com