Project 003-134 | 2018

Pop Up at Upton Collective

designing and building
a retail space in Soho

Client : Upton Collective / They New York
Industry : Fashion Retail

An environment specifically designed to be impossible to walk by and not gravitate towards the enticing stories of each brand in the space has to offer. It is a place of discovery and adventure, taking you on a journey into the soul of every product and its inception. Constantly on a rotation of a curated selection of brands, the 2000 square foot store redefines the concept of traditional pop-up stores, demanding a versatile space to meet the demand of curiosity.

Retail Design
Experience Design